UPS : LED Billboard Campaign
“They” say a billboard commands seven seconds of your attention. But on San Francisco’s Highway 101, it’s more like two. Using word play — like “London Lickety Split”— and iconic images, we promoted the UPS brand, services, and corporate stewardship on an LED billboard at UPS San Francisco HQ. The client was happy and we like to think traffic jams on the 101 were a little less terrible. A little.
- Digital Design & Production