Miss CEO : Identity & Website
★ AWARD WINNER Miss CEO empowers and inspires young women to become tomorrow’s great leaders, through educational workshops, mentorships, and career exploration opportunities. The organization was flourishing, but their brand was stagnant. They needed a new identity that appealed to teen girls, reflected the sophistication of the organization and embodied the strength of leadership passed on to the young women attending workshops.
The website was also in need of an updated and more refined design. Not only to target their youthful audience, but to create a hierarchy of information—with a priority on student sign ups for their classes and workshops. We seized the opportunity and developed a clear, comprehensive form maximized for both desktop and mobile, included more photography, expanded the color palette and improved typography. With some reorganization, copywriting and editing, as well as implementing a responsive, limited page, long scroll site, we created a more engaging and user-friendly site.