Sibling Support Project : Identity
- Brand Strategy
- IDENTITY DEVELOPMENT
The Sibling Support Project was the first organized program to address concerns of siblings to those with special health, developmental, and mental health concerns. This international organization is dedicated entirely to recognizing and promoting the important roles that siblings play in their families and communities, as well as creating opportunities for brothers and sisters of all ages to receive the information and resources they need to support their families and themselves.
Launched in 1990 at Seattle Children’s Hospital, the Sibling Support Project joined forces with Kindering, the largest and most comprehensive neurodevelopmental center for children in Washington State in 2006. After 30 years, the organization was ready to refresh their identity with a goal to create a strong presence that seamlessly married into the Kindering family. The legacy logo included the flame mark combined with a larger banner that served to house the organization’s name and a tagline.
Q&A approached the project from many points of view—ultimately narrowing in on the concept of the monumental strength achieved when people come together forming a structure that uplifts and provides stability for those who may need help navigating their role within their family and community.
Letterforms were altered to create an architectural framework that nestles and hugs the typography, while modified “i’s” are a nod the individuals supported from childhood on through adulthood.