This fledging department has been around for years but was receiving a bump up from its hidden location among a jumble of footer links and needed to look sharp to increase awareness and capture more sales. Q&A worked with the Warehouse team designing a logo that fit into the Amazon framework and developed branding that extended into packaging and ultimately a spin-off concept store for employees.

Our Strategy

Beginning with the messaging framework, the Q&A team developed a brand strategy that celebrates people who love getting a great deal—those excited by the “thrill of the hunt.” A vibrant palette was created to stand out from other brands in the Amazon ecosystem, and a suite of icons and text benefit graphics were designed for a robust brand toolbox.

A collection of packaging elements and in-package collateral was developed to complete the brand experience. Content speaks to a savvy, witty audience, giving them a pat on the back and an extra smile.

Packaging considerations included a system of pieces that could be selected by the line worker based on whether the product’s original packaging was structurally sound to be used again, or if the product needed to be repackaged. Visual simplicity was key to compensate for use with original packaging. Focus group tests were conducted that encompassed the full breadth of the Warehouse experience, including corporate product grading, messaging, and packaging.