Study in the USA : Mobile Website

★ AWARD WINNER Study in the USA provides foreign students with crucial, curated information about American universities and colleges, helping to connect students with programs best suited for them. With the surge in mobile Web use, our client realized they were missing a vital component to its extensive online service. That’s where we came in.

The mission was more complicated than it looked (aren’t they all?): To create a visually evolved and streamlined version of the desktop website that would maintain visual integrity and the user experience across localization into 13 languages.

After starting with content that included everything up to the kitchen sink, we carefully plucked out any material that diverted attention from the goal of connecting students to schools. And when we saw places where users might get lost, we defined terms and gave them tips on how to refine their search. In the end, it came out fantastic.

• UI/UX Design & Content Strategy
• Front-end Prototype
• Responsive Layout